Designer Sagi Haviv once said that a logo should be so simple and clear that it still works when it’s shrunk down to the size of a tiny icon. And he’s right—simplicity is what makes a logo timeless.
Think about it. The Apple logo, the Nike swoosh, the golden arches of McDonald’s—you can spot them instantly whether they’re on a massive billboard or a tiny phone screen. That’s the magic of keeping things simple.
When a logo is overloaded with details, shadows, or fancy effects, it might look cool at first, but it quickly becomes a headache. Shrink it down, and suddenly it’s messy and hard to recognize. A simple design, on the other hand, stays strong, clear, and memorable no matter where it shows up.
And let’s be real—logos today live everywhere: on websites, apps, social media profiles, merch, even tiny favicons in your browser. If it doesn’t work small, it doesn’t work at all.
So the next time you think about logos, remember: simple isn’t boring. Simple is powerful. It’s what makes a design stand the test of time and stick in people’s minds.
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